COPYWRITING FOR
HARD-TO-IMPRESS CUSTOMERS:

They will be the ones who want you

Have you ever felt overwhelmed by the huge amount of e-mails, ads on social media and sales reps trying to sell you something? It’s impossible not to—the average person is exposed to 3,000-5,000 ads a day. There are so many companies competing for people’s attention that consumers are developing an anti-spam shield. They are becoming harder to impress and they will ignore you or say “No, thanks” before you even finish the first sentence.

Improve your chance to be heard

Many business owners and marketing departments underestimate the power of words. They spend money on SEO and SEM strategies, website and graphic design, social media, video presentations, etc. and neglect their texts, which is rather like trying to collect water using a bucket full of holes. You are putting water in, but you are also letting it slip through. This is what happens with potential clients—they go to your website, see your flyer, watch your video—but leave without buying.

If you want them to choose you above the rest, you need to:

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Catch their attention so they want to hear what you have to say.

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Keep them interested in what you are saying so they don’t leave.

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Connect with them to build trust so they are more inclined to buy from you.

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Be honest about yourself and your business to convey credibility.

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Tell your story in a way that matters to them.

 

This is what copywriting does. It is the tool that plugs the holes in your bucket and leads your prospects potential clients to the take the action you want them to take.

Increase your sales and get more quality clients—Meet TransLABtion

TransLABtion is a communication boutique founded by Almudena López, a translator and copywriter with over 8 years of experience. Together with my international colleagues, I will write copy for your brand, choosing the right words in order to spark an emotional connection and turn your audience into happy customers who return time and again.

 

My copywriting service is a smart choice because my colleagues and I:

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Learn everything about you, your product/service and audience in order to craft engaging communications that will keep your potential clients reading.

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Identify your competitors in order to figure out what makes you different and how you stand out from the rest.

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Use storytelling and insights from psychology, consumer neuroscience, neuromarketing and advertising that increase your chances of being remembered and preferred by your audience.

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Reflect who you are so customers identify with you and value you.

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Build the trust needed to connect with your audience and improve conversion rates.

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Use persuasion techniques only for good purposes, I swear!

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Help you convince your potential clients to take a certain action (it could be anything—from getting your readers to subscribe to your e-mail list to having your employees read that boring but crucial workplace safety protocol, or convincing your teenage son to take out the trash). That’s the power of copywriting!

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Make things easy for you: if you need help with DTP, graphic design, or web design, I can handle that for you so you receive the finished version. Forget about the exhausting back-and-forth emailing process with different providers to get things done.

Would you like to get started now?

What we can write for you

Your website, landing pages, product & service brochures, corporate video scripts, e-mail marketing campaigns, newsletters, text for Facebook Ads or Google Ads, posts for social media, internal documentation.

Languages available

Spanish, English, Portuguese, German

We specialise in…

Medicine

Marketing & Advertising

Technology

Travel & Tourism

Beauty & Cosmetics

Price

I know you are wondering, so here are some pricing examples to give you an idea:

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Landing page/service page: €275

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Home page: €295

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About: €195

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Full website (Home page, About, Services & Contact): €695

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5-email marketing campaign: €250

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Trifold brochure: €150

However, please keep in mind that your our project is unique and deserves to be considered and quoted as such, so that you are happy with proud of the texts we write for you.

What you get

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Initial meeting to discuss your project.

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A form to enter all the relevant information.

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Professionals experienced in your field.

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Research to find out what makes you unique.

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Texts that turn visitors into clients.

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1-week revision period for any changes.

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Additional services available: DTP, web design.

Be a natural law and leave your prospects in awe…

BE SIMPLY IRRESISTIBLE

Got the song in your head already? (hint.) Great, now you have an encouraging mental soundtrack to tell me about your project. You can get started below.