Communication Makes the World Go Round
Through language
we spread ideas. emotions. discoveries. revolutions.
I help brands find the right words to be part of it — across languages, cultures and markets
The Story behind TransLABtion
My name is Almudena, and I have been working with words, brands and languages since 2011.
I started my career in-house at international translation agencies, where I learnt not only about translation, but also about project management, international clients, deadlines, quality and the many moving parts involved when communication crosses borders.
Over the years, my work gradually expanded into transcreation, copywriting and brand communication. And one thing became increasingly clear: getting the words right is only part of the job.
A brand also needs to sound like itself.
Today, that is where much of my work sits: helping international brands communicate naturally in Spain, and Spanish brands take their voice abroad, without losing the personality, clarity or cultural nuance that makes their communication work in the first place.
Background and Expertise
- Bachelor’s Degree in Translation & Interpreting
- Master’s Degree in Medical & Health Translation
- Certification in Branded Content and Transmedia Storytelling
- Court Expert in Forensic Linguistics
- Certification in Copywriting
- Certification in Transcreation
- Certification in Consumer Neuroscience & Neuromarketing
- I have written for The Independent newspaper (UK)
- Webinar speaker for the Spanish Association of Translators
- Translated publications:
- CEVA Guidance for the Rational Use of Antimicrobials, the 1st European consensus about the treatment of the most common infectious diseases in dogs and cats
-
The Superyacht Book, teNeuesVerlag, 2016
-
A Hole in my Tummy, Knappenforeningen, 2017
There is no shortcut to getting a brand right
To do outstanding work, you need more than a brief and a word count.
You need to understand the brand behind the words: who it is, who it is speaking to, how it sounds and what should never get lost when the language changes. That takes time, curiosity and room for judgement and creativity.
And that is what TransLABtion stands for.
We work with inspiring businesses who take their reputation seriously, have a sense of ethical purpose and strive for excellence in whatever they do.
I personally lead projects into Spanish, bringing the local cultural and linguistic perspective of a native Spanish specialist.
When a brand also needs to communicate in other markets, I work with a trusted network of native professionals whose expertise matches the language, sector and project.
Languages & Industries
TransLABtion is intentionally small and specialised. I focus on a select range of languages and industries, which means I can stay closely involved in every project and give it the attention, consistency and personal touch it deserves.
Languages
- Spanish
- English
- German
- Portuguese
- Italian
Specialisms
- Life Sciences
- Beauty & Fragrance
- Travel & Hospitality
- Lifestyle
If you are interested in any other languages or industries, feel free to get in touch to see if we can find a solution.
Working with TransLABtion
Here you have a brief summary of what you get by working with me and my colleagues.
- Direct contact: You work directly with me throughout the project.
- Brand and audience first: Before working on the words, I take the time to understand who you are speaking to and how your brand should sound.
- The right specialists: For multilingual or highly specialised projects, I bring in trusted native professionals with the right subject-matter expertise.
- Consistency built in: Depending on the project, we can work with style guides, terminology, reference materials and linguistic QA to keep communication aligned over time.
- A second pair of eyes: Where appropriate, multilingual work includes an independent revision stage.