Services

Different markets, different needs. Same brand.

TransLABtion helps you communicate across languages and cultures without losing sight of what makes your brand yours.

Sometimes that means defining how your global voice should sound in Spanish. Other times, it means adapting a campaign, recreating a message through transcreation, writing original content or translating with absolute precision.

There is no one-size-fits-all approach. The right solution depends on your brand, your audience and what you need your communication to achieve.

Explore the services below to find the right fit.

01. Brand Voice and Cultural Adaptation

Your brand already knows who it is. Ah, but when the market changes… it can get lost in translation.

Because your voice lives in the little choices that repeat across a website, a campaign, a product page or an email, until they become recognisably yours.

When an international brand enters Spain, I look at how those choices travel: the tone, the relationship with the audience, cultural references, terminology and all the small details that can make a message feel perfectly natural—or just slightly off.

For Spanish brands going abroad, the question is much the same: what should stay exactly as it is, and what needs to move so the brand can connect with its audience somewhere new?

This may include: Spanish brand voice audits · Local voice guidelines · Tone of voice · Cultural adaptation · Brand terminology · Cross-channel consistency · Linguistic & cultural consulting

Spanish Brand Voice Audit

A focused look at how your brand actually sounds in Spanish across selected touchpoints.

I look for the little shifts that are easy to miss when each piece is considered on its own: a tone that changes from one page to another, forms of address that do not quite agree, terminology that drifts or cultural choices that make the brand feel slightly different from the original.

You get a practical diagnosis, real examples and clear recommendations you can use going forward.

The aim is not to make your brand “more Spanish”, but to make sure it still feels unmistakably yours in Spanish.

02. Translation and Transcreation

Not every text needs the same treatment: some need absolute precision, while others need a little more room to breathe. Most of the times, though, the best translation is the one that doesn’t feel like a translation.

The trick is knowing when to stay close and when to let the words move.

From specialist translation and localization to creative transcreation, I adapt each message according to what it needs to do, where it is going and who is going to read it. Accuracy matters, of course. But so do context, tone, culture and the brand behind the words.

I personally lead projects into Spanish; and when Spanish brands need to communicate abroad, I work with trusted native professionals whose language and sector expertise fit the project.

This may include: Marketing & corporate translation · Websites · SEO translation · Product content · Transcreation · Localization · Regulated & technical content · Linguistic review · Quality assurance

03. Copywriting & Content

This is the right choice when you need content created from scratch, always using the right words for the intended purpose.

While a website needs to explain, a product page needs to tempt. A campaign needs to be remembered, and a good piece of content needs to earn someone’s attention before it can do anything else.

I write with the brand, the audience and the purpose in mind, whether that means finding a few very important words or building a larger body of content around them.

For projects that need to live in more than one market, I can also bring in trusted native professionals so the content feels genuinely written for its audience, rather than copied from somewhere else.

This may include: Website copy · Product copy · Campaigns · Claims & taglines · Editorial content · SEO copywriting · Email & CRM · Branded content · Social content

Languages

Specialisms

And when you need something else...

Some projects call for a multilingual approach, a different format or an extra pair of eyes.

If you are not quite sure which service fits your project, that is perfectly fine.

Tell me what you are trying to achieve—we can work out the rest from there.

Let’s talk.