Travel and Hospitality

Travel starts long before anyone packs a bag
Travel can start with one sentence on a hotel page, a photograph paired with the right caption or a description that makes a place suddenly feel possible.
 
Tourism translation and travel content have to make that possibility feel specific. The words should give the reader enough to picture the place without filling the page with the same adjectives they have read everywhere else.
 
If the copy could be lifted from one destination and dropped onto another without anyone noticing, it has not found the place yet.
TransLABtion helps travel and hospitality brands turn what is distinctive about a place into Spanish that feels natural to the people they want to bring there.

What we can do for you

If every destination is “breathtaking”, the word has stopped doing any work.
 
I have lost count of the destinations described as a “hidden gem” five lines before the copy tells you they are world-famous. Travel language reaches for the same shortcuts so often that one place starts sounding suspiciously like the next.
  • Your website
  • Travel guides
  • Experiences and activities
  • Destination brochures
  • Hotel descriptions
  • Spa pages
  • Presentation videos
  • Transport information
TransLABtion helps replace generic promise with specificity, rhythm and a point of view — whether the job is a hotel website, a destination campaign, a spa page, a travel guide or practical information that needs to be understood the first time.
 
A spa page can afford atmosphere. Transport information cannot afford ambiguity. Good travel communication knows the difference.

01. Brand Voice and Cultural Adaptation

For brands that need to stay recognisably themselves when Spanish enters the picture.
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02. Translation and Transcreation

From specialist precision to creative freedom, depending on what the message needs.
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03. Copywriting and Content

Original words for the brand, the audience and what needs to happen next.
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Why TransLABtion

Travel has been part of my professional and personal story for years — across cities, cultures, languages and the endless ways places choose to describe themselves.

That perspective sits alongside 15 years of experience in translation, transcreation, copywriting and multilingual communication.

15 Years of Experience

Across translation, localization, transcreation, copywriting and multilingual communication

Training in Copywriting

Copywriting de Otra Galaxia, Spain (online)

Training in Transcreation (creative translation)

Con Trazo Firme, Spain

Training in Branded Content and Transmedia Storytelling

IAB, Spain

A Life Shaped by Different Places

I have lived in Barcelona, Heidelberg, New York, Rio de Janeiro, Cape Town and Lisbon, and travelled extensively across Europe, Africa and the Americas. The photographs on this page are some of my own

What that means for you

01.

Less back-and-forth

When the person working on the language understands the sector and the brief, the right questions come earlier and projects move with less friction.

02.

Review with a reason

Not every text needs the same level of checking. The review follows the stakes, the audience and what the content has to do.

03.

Words that belong

The finished text should work for the people reading it and still feel true to the brand or organisation it comes from.

From the first click to check-in,
the words are already part of the trip.

Tell me where you’re taking people.
Let's talk
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