Arts, Culture & Lifestyle Translation

Arts, Culture and Lifestyle

Words for ideas, experiences and ways of seeing the world

In a world made for faster, shorter, more, culture asks for something else: attention.

An exhibition text may ask someone to linger over an idea. A festival programme has to orient and entice. A design brand may need a voice with enough character to become part of the object itself.

Language is part of the threshold in every case: it shapes what people notice, what they understand and what they carry away with them.

When the work has a point of view, the language should do more than explain it. It should make room for people to enter it.

TransLABtion helps arts, culture and lifestyle projects travel into Spanish without losing the character that made them worth noticing in the first place.

What we can do for you

This is the kind of work that rewards curiosity.

One day the job may involve researching terminology for an exhibition catalogue; another, finding the rhythm for a cultural campaign or the right voice for a lifestyle brand.

Years of working across translation, transcreation, copywriting and branded content make it possible to move comfortably between those registers — without turning every project into the same kind of “content”.

Publications and catalogues
Cultural websites
Festivals and events
Design and lifestyle content
Editorial content
Brand storytelling
Audiovisual content
Artist and creator profiles

The subject changes. So does the register. I do not want the result to sound as if it came through the same content machine.

01. Brand Voice and Cultural Adaptation

For brands that need to stay recognisably themselves when Spanish enters the picture.

02. Translation and Transcreation

From specialist precision to creative freedom, depending on what the message needs.

03. Copywriting and Content

Original words for the brand, the audience and what needs to happen next.

Why TransLABtion

I am drawn to cultural work that leaves room for nuance, the kind that trusts the audience enough not to explain every interesting edge away.

That calls for curiosity, cultural sensitivity, research and enough creative freedom to let the original keep its character somewhere new.

15 Years of Experience

Both in-house at international agencies and as a freelancer

Training in Transcreation (creative translation)

Con Trazo Firme, Spain

Training in Branded Content and Transmedia Storytelling

IAB, Spain

Training in Copywriting

Copywriting de Otra Galaxia, Spain (online)

Training in Digital Marketing and Strategy

Confederación de Empresarios de Albacete, Spain

Training in Consumer Neuroscience & Neuromarketing

Copenhagen Business School, Denmark (online)

What that means for you

01.

Less back-and-forth

When the person working on the language understands the sector and the brief, the right questions come earlier and projects move with less friction.

02.

Review with a reason

Not every text needs the same level of checking. The review follows the stakes, the audience and what the content has to do.

03.

Words that belong

The finished text should work for the people reading it and still feel true to the brand or organisation it comes from.