Beauty and Fragrance

Beauty is also in the words

Beauty copy has a vocabulary problem. “Radiant”. “Sensory”. “Indulgent”. “Iconic”. Read enough product pages and whole categories begin to sound as if they were written from the same brief.

A fragrance launch, a clinical skincare claim and a ritual-led product page ask language to do very different things. One may need seduction, another restraint, another enough clarity to make a complex formula feel effortless.

The interesting part is finding the language that belongs to the product in front of you — not to beauty as a category. Because when every product is described with the same handful of adjectives, specificity becomes part of the luxury.

TransLABtion helps beauty and fragrance brands find the Spanish that fits the product, the audience and the brand behind it.

What we can do for you

Beauty is one of those sectors where my different areas of expertise genuinely need each other.
 
Claims and regulated product language call for precision; a fragrance description can lean on imagination; a campaign may need to break away from the original completely. Brand voice is what keeps those decisions from feeling unrelated.
  • Your website
  • Face and hair product descriptions
  • Fragrance and perfume descriptions
  • Make-up product pages
  • Beauty routine brochures
  • Spa descriptions
  • Advertising campaigns
  • Press releases, blog posts and emails
And that is where translation, transcreation, copywriting and brand voice meet in practice.
 
From product launches and e-commerce to fragrance descriptions, campaigns and editorial content, the work changes with the brief. The attention to detail stays put.

01. Brand Voice and Cultural Adaptation

For brands that need to stay recognisably themselves when Spanish enters the picture.
Learn more ->

02. Translation and Transcreation

From specialist precision to creative freedom, depending on what the message needs.
Learn more ->

03. Copywriting and Content

Original words for the brand, the audience and what needs to happen next.
Learn more ->

Why TransLABtion

I have always been more interested in the detail that gives a brand character
than in language that merely sounds “premium”.

TransLABtion brings together experience in localization, transcreation, copywriting, branded content and consumer psychology to make those details work in Spanish without turning the volume up for the sake of it.

15 Years of Experience

Both in-house at international agencies and as a freelancer

Training in Copywriting

Copywriting de Otra Galaxia, Spain (online)

Training in Transcreation (creative translation)

Con Trazo Firme, Spain

Training in Branded Content and Transmedia Storytelling

IAB, Spain

Training in Consumer Neuroscience & Neuromarketing

Copenhagen Business School, Denmark (online)

A Multidisciplinary Approach to Beauty Communication

Bringing together language, transcreation, copywriting and consumer psychology

What that means for you

01.

Less back-and-forth

When the person working on the language understands the sector and the brief, the right questions come earlier and projects move with less friction.

02.

Review with a reason

Not every text needs the same level of checking. The review follows the stakes, the audience and what the content has to do.

03.

Words that belong

The finished text should work for the people reading it and still feel true to the brand or organisation it comes from.

A new launch, a new ritual, a few words
that have to earn their place?

Send them over. We’ll make sure they sound as considered as everything around them.
Let's talk
Linkedin-in

Copyright © TransLABtion 2026